Responsibilities

• Experience with Google Analytics, Google AdWords, and having crafted media solutions that drive positive outcomes.
• Digital advertising experience, specifically in lead generation via ad operations.
• Experience with A/B testing and marketing effectiveness measurement methodologies and technologies.
• Experience in remarketing campaigns on Google Ads.
• Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, CPL, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Setting performance goals and objectives with supervisor
• Budgets are spent within daily/ monthly limits as assigned
• Studying & forecasting market needs, planning & executing product launches and campaigns.
• Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with different teams
• Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
• Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
• Study competition and recommend /implement changes to gain edge above competition
• Help create PPC strategies including keyword research and analysis

Experience

• Candidate should be a graduate.
• Google Ad Campaign Experience – 3 – 8 yrs (REQUIRED)
• Experience in managing Financial Services/products will be a plus
• Applicant can be from Any Location and willing to relocate Mumbai.